involvement, experience and rejection – these are three main phases which the authors attempt to bring a viewer through, using simple manipulative strategies, both technical and psychological.

 

in this experiment, the case of pussy riot, that made a lot of noise in russianand western media, is used for the execution of the projects idea. phase "experience" - is an attempt to bring a spectator to a point of intersection between two parallel realities – abstract surreality and personal reality. the pussy riot case in the project is the abstract surreality, something that is „in the air“ but doesn't really exist anywhere besides media broadcast. the spectator, respectively, is the bearer of personal reality, who observes oneself in the same plane with surreality of an extreme art. in turn the point of intersecting of realities takes, eventually, the form of experimental art.

phase „involvement“ occurs independently of the authors , some time before the audience enters in a physical space of the „action“ (where stage „experience“ proceeds). involvement occurs regardless viewer's desire to be involved, and without realising the „phase“. phase „involvement“ throughout the viewers lifetime, through various methods of influence , filling him/her with information about the world that consciously or subconsciously, causes a judgement, sometimes, even an opinion. however, it all stays in viewers surreality, because it has no direct relation to his/her life. in order to proceed to the phase "rejection" materials presented under "experience" should be crossing with the knowledge obtained by the audience during the first phase.

In the name of the phase - "rejection" – a first proposed effect of the „experience“ phase is laid. during the third phase the audience feels uncomfortable and sometimes (based on the public presentation of the project 11/22/13 ) could not stand staying in the box till the end of the 3,5 minute video. the viewer experiences rejection and hostility. the authors suggest that negative emotions have a greater impact on the human subconscious. in the phase of „rejection“, when one is returning to personal reality, unconsciously one continues to exist at the experienced point of contact between two realities.

at the moment, the authors wonder whether to continue the experience research, or to leave the question of the final impact of the experience of the viewer open? because in this case the authors suggest – it would dramatically change the origin of a bipolar experiment, towards empirical research.

thereby, the researched question is whether empirical study can be art in its modern sense. basic ideas emphasised in the project are: experience , existentialism and psychological anthropology.